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Marketing
Getting Started

Developing and implementing an effective marketing strategy is a key part of growing a successful marketing practice. MDmanagement has the industry knowledge and seasoned consultants to help you design and run highly effective marketing and branding campaigns that deliver your message and drive new patients to your practice.

By working with MDmanagement, you gain access to a topnotch creative design and marketing team. Each practice campaign is uniquely crafted to your practice and your competitive marketplace.

This engagement begins with market research of your practice demographics and an in depth review of media opportunities in your area. A customized media plan is then developed for your practice in accordance with your budget and brand-driven ads are developed for your practice from our professionally designed library of specialty-specific advertising concepts.

The MDmanagement marketing team then provides all of the ongoing media research, media contact, ad placement, professional ad production, and cost-per-lead analysis that an industry-leading medical practice requires.

  • Market Analysis: MDmanagement will help you understand the primary demographics of your marketplace to allow you to conduct highly targeted, cost-efficient marketing campaigns.
  • Quarterly Media Planning: Let MDmanagement set up your ongoing marketing strategy to run smoothly month after month, giving you consistent market exposure to continuously drive new patients to your practice.
  • Ongoing Media Research & Plan Implementation: By constantly monitoring the media outlets in your area, we can help you take best advantage of special pricing that comes from being a regular buyer in your marketplace.
  • New Patient Call Tracking & Cost-Per-Lead Analysis: Measure your success to identify your most favorable marketing outlets; use real numbers to show you where to continue placing your marketing dollars.
  • Professionally Designed Creative Concepts: As an MDmanagement client, you gain access to a professionally designed library of specialty-specific advertising concepts that will make your practice stand out, branding you as an industry leader in your marketplace.

Professional Ad Production for Print Ads: MDmanagement knows all the ins and outs of print ad production; we take your concept and marketing message, brand it consistently with your other marketing, and produce copy ready to go for print media outlets.

Collateral Materials: You’ve got to have the proper brochures, handouts and direct mail materials to help drive patient interest in your practice. MDmanagement has all the capabilities to help you create and design print ad items like office stationery, business cards, brochures, posters, postcards and more…all consistent with your message and brand.

Website Analytics: In order to effectively utilize SEO capabilities, MDmanagement will generate monthly reports analyzing your website traffic.

INTERNET MARKETING INITIATIVES

  1. Search Engine Optimization, or SEO, focuses on creating sites that are both compelling to users and easily understood by search engines like Google. The ultimate goal of SEO is for your website to show up in the first few results when a user does a relevant search online.Translation: When someone Google’s a topic related to your medical practice, you want your practice website to turn up on the first page of Google’s results.

    A successful SEO campaign is essential to your practice’s online success. Eighty-six percent of consumers rely on search engines at some point in the buying process. What’s more, Americans conduct more than 4,000 online searches every second.

    What Can MDmanagement Do For Your Practice?

    MDmanagement has a team of experts with extensive SEO experience from small sites to enterprise level sites, from media sites to ecommerce sites, even complicated sites which have multiple languages in multiple countries.

    Specifically, our team can do the following:

    • Analyze your website to identify website content, linking and structure opportunities;
    • Find the best short-tail and long-tail keywords for your specialty;
    • Create ethically optimized copy for your website (no keyword stuffing or spam language);
    • Integrate social media content to your website to keep it relevant and searchable; and
    • Create content that is also optimized for the human eye.
  2. Social Media Strategy. You can define social media in many ways. Our definition is simple. Social media is the “online exchange of content and ideas that are meant to be shared.”For medical practices, social media presents an unprecedented opportunity to share information and to interact with patients. Social media can also be used as a tool to monitor what is being said about a doctor or medical practice in real-time.
  3. Paid Search, also known as Pay Per Click or PPC, can be an important aspect of your digital presence. PPC ads are highly targeted advertising based on keywords unique to your business and can appear on Google, Bing, Facebook, and all over the web. The ads appear depending on what terms people search for, and you only have to pay when someone actually clicks on the ad.PPC ads are a great way to get your practice name in front of potential patients. Even if you aren’t showing up in the normal search results, when you run a PPC campaign, your practice can still show up when people search for the services you provide.

    While anyone can set up and run PPC campaigns with Google or Facebook, many doctors don’t have the time or the expertise to get the maximum benefit from their campaigns. MDmanagement can help.

    We have years of expertise managing PPC campaigns – not just any campaigns, but campaigns for medical practices just like yours. We can help make sure that you are get the highest possible return on your PPC investment.

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