Practice Marketing Assessment Which of the following changes in your practice most accurately reflect the goals of your marketing plan? (Check all that apply) I would like to... Increase the number of monthly consultations in our practice. Increase the number of referrals our practice receives from primary care physicians. Increase the number of patients that self-refer into our practice. Enhance the reputation of our practice as a clinical Center of Excellence within our specialty. Distinguish our practice from the increased competition of new practices in our service area. I want our practice to be viewed as the "go to" practice in the communities that we serve. Drive more volume into our current office location so that I am able to expand and open satellite offices in the next 3-5 years. How much would you like to increase your profits over the next 12 months? Over 100% 50% to 100% 25% to 50% Less than 25% How would you rate your current marketing program? Highly effective. I have a plan and am reaching my goals. Somewhat effective. Inconsistent effort or results. Not effective. No plan and no measurable results. NA. I do not have a marketing program. Are your competitors actively marketing their practices? Yes Not Sure No What has the revenue growth trend been for your practice over the past 24 months? Up strongly. Receipts are up 25% compared to last year. Up somewhat. Receipts are up 10% compared to last year. Generally flat. No significant change from year to year. Down somewhat. Receipts are down 10% compared to last year. Significantly down. Receipts are down 25% compared to last year. Approximately what were your annual gross revenues last year? $5,000,000 plus $3,000,000 to 4,999,999 $2,000,000 to 2,999,999 $1,500,000 to 1,999,999 $1,000,000 to 1,499,999 $750,000 to $999,999 $500,000 to $749,000 Less than $500,000 How much do you currently spend each month on marketing?Finally, please elaborate on your marketing goals and the type of assistance that you are interested in.Do you have a protocol for the staff when answering your phones?YesNoDo you track how each patient has heard about your practice (referring doctor, patient, family or friend, Internet, seminar, etc.)?YesNoDo you know how many patients call your office and don't book an appointment?YesNoDo you know how many patients leave your practice every year?YesNoDoes your office run efficiently?Very SmoothlyNeeds ImprovementNeeds a lot of HelpHave you every considered having a Physician Liaison represent your office to current and potential referring physicians?YesNoDo you have the staff to carry out your marketing programs?YesKind ofNoDo you know how to market yourself through blogging, press releases, webinars, video, pay-per-click (PPC) and search engine optimization(SEO)?YesWe have some understandingNoDoes the idea of staff issues and marketing your practice overwhelm you?YesNoWhat are your strengths as a physician and the strengths of your practice?What are the weaknesses of your practice?What opportunities do you believe exist for your practice to expand your market share?What threats do you believe exist to retain your current market share?Please provide the following. We do not share your information.Email Address*First Name*Last Name*Practice Name*Title Specialty*Website* Best number to call*Best time to call*
